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	<title>Concept | 1707</title>
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	<link>https://www.1707.nl</link>
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		<title>Pensioenfonds Kappers</title>
		<link>https://www.1707.nl/?project=pensioenfonds-kappers</link>
		
		<dc:creator><![CDATA[administrator]]></dc:creator>
		<pubDate>Mon, 09 Dec 2019 10:19:10 +0000</pubDate>
				<guid isPermaLink="false">https://www.1707.nl/?post_type=project&#038;p=633</guid>

					<description><![CDATA[]]></description>
										<content:encoded><![CDATA[

<div class="et_pb_section et_pb_section_0 et_section_regular" >
				
				
				
				
				
				
				<div class="et_pb_row et_pb_row_0">
				<div class="et_pb_column et_pb_column_3_4 et_pb_column_0  et_pb_css_mix_blend_mode_passthrough">
				
				
				
				
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				<div class="et_pb_text_inner"><h1>Pensioenfonds  Kappers<span style="font-size: 16px;"> Logo, huisstijl en website</span></h1></div>
			</div><div class="et_pb_module et_pb_image et_pb_image_0 et_pb_image_sticky">
				
				
				
				
				<span class="et_pb_image_wrap "><img fetchpriority="high" decoding="async" width="800" height="600" src="https://usercontent.one/wp/www.1707.nl/wp-content/uploads/2020/01/BPK-logo.jpg" alt="" title="" srcset="https://usercontent.one/wp/www.1707.nl/wp-content/uploads/2020/01/BPK-logo.jpg 800w, https://usercontent.one/wp/www.1707.nl/wp-content/uploads/2020/01/BPK-logo-480x360.jpg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 800px, 100vw" class="wp-image-975" /></span>
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				<div class="et_pb_text_inner"><p><strong>Het bedrijfspensioenfonds Kappers leunde op de ID van Syntrus Achmea. Het fonds had geen eigen gezicht of C.I. bij overgang naar een nieuwe uitvoerder heeft het bestuur besloten dat het BPK een eigen ID moest krijgen.</strong><br />Uit de kernwaarden komt het volgende naar voren:<br />De doelgroep is / tegen wie praten wij? Werknemers kappersbranche, wergevers en deelnemers<br />Wat is het doel van de nieuwe identiteit? een eigen identiteit creëren voor het pensioenfonds voor de kappersbranche persoonlijk, herkenbaar en eigentijds.</p>
<p class="p1"><strong>Concept:</strong> Kracht, vertrouwen en symbool voor groei<br /><strong>Kernwoorden:</strong> Betrouwbaar, sterk, groei</p>
<ul>
<li class="p2">
<p class="p1">het beeldmerk vormt een boom</p>
</li>
<li class="p2">
<p class="p1">een boom staat voor betrouwbaar, sterk en groei</p>
</li>
<li>de stam geeft een leider aan die belangen behartigd</li>
<li class="p2">
<p class="p1">het lijnenspel van haren vormt de kruin</p>
</li>
<li class="p2">
<p class="p1">de kleuren vertegenwoordigen de drie doelgroepen, deelnemers,<span class="Apple-converted-space">  </span>werkgevers en gepensioneerden</p>
</li>
</ul></div>
			</div><div class="et_pb_module et_pb_image et_pb_image_1 et_pb_image_sticky">
				
				
				
				
				<span class="et_pb_image_wrap "><img loading="lazy" decoding="async" width="800" height="600" src="https://usercontent.one/wp/www.1707.nl/wp-content/uploads/2020/01/BPK-huisstijl2.jpg" alt="" title="" srcset="https://usercontent.one/wp/www.1707.nl/wp-content/uploads/2020/01/BPK-huisstijl2.jpg 800w, https://usercontent.one/wp/www.1707.nl/wp-content/uploads/2020/01/BPK-huisstijl2-480x360.jpg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 800px, 100vw" class="wp-image-993" /></span>
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				<div class="et_pb_text_inner"><b>Website:</b> Redesign van de website. Laat de bestaande website aansluiten bij de nieuwe identiteit van het pensioenfonds, dit is vooral gedaan door het kleurgebruik van het logo te gebruiken om een geheel te vormen.
bezoek de website:
<a href="https://www.pensioenkappers.nl/" target="_blank" rel="noopener noreferrer">www.pensioenkappers.nl</a></div>
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				<span class="et_pb_image_wrap "><img loading="lazy" decoding="async" width="800" height="600" src="https://usercontent.one/wp/www.1707.nl/wp-content/uploads/2020/01/BPK-website.jpg" alt="" title="" srcset="https://usercontent.one/wp/www.1707.nl/wp-content/uploads/2020/01/BPK-website.jpg 800w, https://usercontent.one/wp/www.1707.nl/wp-content/uploads/2020/01/BPK-website-480x360.jpg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 800px, 100vw" class="wp-image-983" /></span>
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				<div class="et_pb_module et_pb_sidebar_0 et_pb_widget_area clearfix et_pb_widget_area_left et_pb_bg_layout_light et_pb_sidebar_no_border">
				
				
				
				
				<div id="nav_menu-2" class="et_pb_widget widget_nav_menu"><h4 class="widgettitle">Onze disciplines</h4><div class="menu-zijbalk-menu-container"><ul id="menu-zijbalk-menu" class="menu"><li id="menu-item-1155" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1155"><a href="https://www.1707.nl/?page_id=295">Logo en Huisstijl</a></li>
<li id="menu-item-1151" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1151"><a href="https://www.1707.nl/?page_id=308">Websites</a></li>
<li id="menu-item-1154" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1154"><a href="https://www.1707.nl/?page_id=298">Fotografie</a></li>
<li id="menu-item-1153" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1153"><a href="https://www.1707.nl/?page_id=301">Concept</a></li>
<li id="menu-item-1387" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1387"><a href="https://www.1707.nl/?page_id=1379">Contact</a></li>
</ul></div></div><div id="tag_cloud-2" class="et_pb_widget widget_tag_cloud"><h4 class="widgettitle">Rubrieken</h4><div class="tagcloud"><a href="https://www.1707.nl/?project_tag=beeldbewerking" class="tag-cloud-link tag-link-26 tag-link-position-1" style="font-size: 13.384615384615pt;" aria-label="Beeldbewerking (3 items)">Beeldbewerking<span class="tag-link-count"> (3)</span></a>
<a href="https://www.1707.nl/?project_tag=brochures" class="tag-cloud-link tag-link-35 tag-link-position-2" style="font-size: 11.230769230769pt;" aria-label="Brochures (2 items)">Brochures<span class="tag-link-count"> (2)</span></a>
<a href="https://www.1707.nl/?project_tag=concept" class="tag-cloud-link tag-link-19 tag-link-position-3" style="font-size: 15.179487179487pt;" aria-label="Concept (4 items)">Concept<span class="tag-link-count"> (4)</span></a>
<a href="https://www.1707.nl/?project_tag=fotografie" class="tag-cloud-link tag-link-25 tag-link-position-4" style="font-size: 13.384615384615pt;" aria-label="Fotografie (3 items)">Fotografie<span class="tag-link-count"> (3)</span></a>
<a href="https://www.1707.nl/?project_tag=goodies" class="tag-cloud-link tag-link-38 tag-link-position-5" style="font-size: 8pt;" aria-label="Goodies (1 item)">Goodies<span class="tag-link-count"> (1)</span></a>
<a href="https://www.1707.nl/?project_tag=huisstijlen" class="tag-cloud-link tag-link-31 tag-link-position-6" style="font-size: 17.871794871795pt;" aria-label="Huisstijlen (6 items)">Huisstijlen<span class="tag-link-count"> (6)</span></a>
<a href="https://www.1707.nl/?project_tag=logos" class="tag-cloud-link tag-link-30 tag-link-position-7" style="font-size: 20.564102564103pt;" aria-label="Logo&#039;s (9 items)">Logo&#039;s<span class="tag-link-count"> (9)</span></a>
<a href="https://www.1707.nl/?project_tag=packshots-fotografie" class="tag-cloud-link tag-link-27 tag-link-position-8" style="font-size: 8pt;" aria-label="Packshots fotografie (1 item)">Packshots fotografie<span class="tag-link-count"> (1)</span></a>
<a href="https://www.1707.nl/?project_tag=productfotografie" class="tag-cloud-link tag-link-36 tag-link-position-9" style="font-size: 11.230769230769pt;" aria-label="Productfotografie (2 items)">Productfotografie<span class="tag-link-count"> (2)</span></a>
<a href="https://www.1707.nl/?project_tag=relatiegeschenken" class="tag-cloud-link tag-link-37 tag-link-position-10" style="font-size: 8pt;" aria-label="Relatiegeschenken (1 item)">Relatiegeschenken<span class="tag-link-count"> (1)</span></a>
<a href="https://www.1707.nl/?project_tag=retouche" class="tag-cloud-link tag-link-28 tag-link-position-11" style="font-size: 11.230769230769pt;" aria-label="Retouche (2 items)">Retouche<span class="tag-link-count"> (2)</span></a>
<a href="https://www.1707.nl/?project_tag=vormgeving" class="tag-cloud-link tag-link-32 tag-link-position-12" style="font-size: 15.179487179487pt;" aria-label="Vormgeving (4 items)">Vormgeving<span class="tag-link-count"> (4)</span></a>
<a href="https://www.1707.nl/?project_tag=webshops" class="tag-cloud-link tag-link-39 tag-link-position-13" style="font-size: 11.230769230769pt;" aria-label="Webshops (2 items)">Webshops<span class="tag-link-count"> (2)</span></a>
<a href="https://www.1707.nl/?project_tag=website" class="tag-cloud-link tag-link-20 tag-link-position-14" style="font-size: 22pt;" aria-label="Website (11 items)">Website<span class="tag-link-count"> (11)</span></a></div>
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]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>Sociaal Fonds Kappers</title>
		<link>https://www.1707.nl/?project=sociaal-fonds-kappers</link>
					<comments>https://www.1707.nl/?project=sociaal-fonds-kappers#respond</comments>
		
		<dc:creator><![CDATA[administrator]]></dc:creator>
		<pubDate>Mon, 04 Nov 2019 15:11:26 +0000</pubDate>
				<guid isPermaLink="false">https://www.1707.nl/?post_type=project&#038;p=618</guid>

					<description><![CDATA[]]></description>
										<content:encoded><![CDATA[
<div class="et_pb_section et_pb_section_1 et_section_regular" >
				
				
				
				
				
				
				<div class="et_pb_row et_pb_row_1">
				<div class="et_pb_column et_pb_column_3_4 et_pb_column_2  et_pb_css_mix_blend_mode_passthrough">
				
				
				
				
				<div class="et_pb_module et_pb_text et_pb_text_3  et_pb_text_align_left et_pb_bg_layout_light">
				
				
				
				
				<div class="et_pb_text_inner"><h1>Sociaal Fonds Kappers<span style="font-size: 16px;"> Logo, huisstijl en website</span></h1></div>
			</div><div class="et_pb_module et_pb_image et_pb_image_3 et_pb_image_sticky">
				
				
				
				
				<span class="et_pb_image_wrap "><img loading="lazy" decoding="async" width="800" height="600" src="https://usercontent.one/wp/www.1707.nl/wp-content/uploads/2019/12/SFK_logo.png" alt="" title="" srcset="https://usercontent.one/wp/www.1707.nl/wp-content/uploads/2019/12/SFK_logo.png 800w, https://usercontent.one/wp/www.1707.nl/wp-content/uploads/2019/12/SFK_logo-480x360.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 800px, 100vw" class="wp-image-803" /></span>
			</div><div class="et_pb_module et_pb_text et_pb_text_4  et_pb_text_align_left et_pb_bg_layout_light">
				
				
				
				
				<div class="et_pb_text_inner"><p><span><strong>Het Sociaal Fonds Kappers wordt door sociale partners ingezet voor projecten die ten goede komen aan de gehele kappersbranche. </strong></span><span>De Stichting Sociaal Fonds voor Opleiding en Ontwikkeling in het Kappersbedrijf (Sociaal Fonds Kappers) wordt bestuurd door werkgevers- (ANKO) en werknemersorganisaties (FNV MOOI en CNV Vakmensen). De activiteiten die gefinancierd worden met subsidie van het fonds komen ten goede aan alle werkgevers en werknemers in de kappersbranche.<br /> </span>Voor dit fonds is een nieuw logo, huisstijl en website ontwikkeld.</p>
<p>Het verbinden van de letters laat betrokkenheid zien. De kleuren vloeien in elkaar over dit staat voor de samenwerking en transparantie van de stichting en de sociale partners. Met een eigentijds kleurgebruik een fris geheel.</p>
<p class="p1"><strong>Een typografische oplossing</strong><br /> <strong>Kernwoorden:</strong> Transparant / betrokken</p>
<ul>
<li class="p2">het verbinden van de letters laat betrokkenheid zien.</li>
<li class="p2">kleuren lopen in elkaar over (transparantie)</li>
<li class="p2">een modern kleurgebruik</li>
</ul></div>
			</div><div class="et_pb_module et_pb_image et_pb_image_4 et_pb_image_sticky">
				
				
				
				
				<span class="et_pb_image_wrap "><img loading="lazy" decoding="async" width="800" height="600" src="https://usercontent.one/wp/www.1707.nl/wp-content/uploads/2019/12/SFK_web-2.jpg" alt="" title="" srcset="https://usercontent.one/wp/www.1707.nl/wp-content/uploads/2019/12/SFK_web-2.jpg 800w, https://usercontent.one/wp/www.1707.nl/wp-content/uploads/2019/12/SFK_web-2-480x360.jpg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 800px, 100vw" class="wp-image-814" /></span>
			</div><div class="et_pb_module et_pb_text et_pb_text_5  et_pb_text_align_left et_pb_bg_layout_light">
				
				
				
				
				<div class="et_pb_text_inner"><p><b>Website:</b> responsive design, wordpress met custom thema<br />bezoek de website: <br /><a href="https://www.sociaalfondskappers.nl/" target="_blank" rel="noopener noreferrer">www.sociaalfondskappers.nl</a></p></div>
			</div><div class="et_pb_module et_pb_image et_pb_image_5 et_pb_image_sticky">
				
				
				
				
				<span class="et_pb_image_wrap "><img loading="lazy" decoding="async" width="800" height="600" src="https://usercontent.one/wp/www.1707.nl/wp-content/uploads/2019/12/SFK_web-1.jpg" alt="" title="" srcset="https://usercontent.one/wp/www.1707.nl/wp-content/uploads/2019/12/SFK_web-1.jpg 800w, https://usercontent.one/wp/www.1707.nl/wp-content/uploads/2019/12/SFK_web-1-480x360.jpg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 800px, 100vw" class="wp-image-813" /></span>
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				<div class="et_pb_module et_pb_sidebar_1 et_pb_widget_area clearfix et_pb_widget_area_left et_pb_bg_layout_light et_pb_sidebar_no_border">
				
				
				
				
				<div id="nav_menu-2" class="et_pb_widget widget_nav_menu"><h4 class="widgettitle">Onze disciplines</h4><div class="menu-zijbalk-menu-container"><ul id="menu-zijbalk-menu-1" class="menu"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1155"><a href="https://www.1707.nl/?page_id=295">Logo en Huisstijl</a></li>
<li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1151"><a href="https://www.1707.nl/?page_id=308">Websites</a></li>
<li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1154"><a href="https://www.1707.nl/?page_id=298">Fotografie</a></li>
<li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1153"><a href="https://www.1707.nl/?page_id=301">Concept</a></li>
<li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1387"><a href="https://www.1707.nl/?page_id=1379">Contact</a></li>
</ul></div></div><div id="tag_cloud-2" class="et_pb_widget widget_tag_cloud"><h4 class="widgettitle">Rubrieken</h4><div class="tagcloud"><a href="https://www.1707.nl/?project_tag=beeldbewerking" class="tag-cloud-link tag-link-26 tag-link-position-1" style="font-size: 13.384615384615pt;" aria-label="Beeldbewerking (3 items)">Beeldbewerking<span class="tag-link-count"> (3)</span></a>
<a href="https://www.1707.nl/?project_tag=brochures" class="tag-cloud-link tag-link-35 tag-link-position-2" style="font-size: 11.230769230769pt;" aria-label="Brochures (2 items)">Brochures<span class="tag-link-count"> (2)</span></a>
<a href="https://www.1707.nl/?project_tag=concept" class="tag-cloud-link tag-link-19 tag-link-position-3" style="font-size: 15.179487179487pt;" aria-label="Concept (4 items)">Concept<span class="tag-link-count"> (4)</span></a>
<a href="https://www.1707.nl/?project_tag=fotografie" class="tag-cloud-link tag-link-25 tag-link-position-4" style="font-size: 13.384615384615pt;" aria-label="Fotografie (3 items)">Fotografie<span class="tag-link-count"> (3)</span></a>
<a href="https://www.1707.nl/?project_tag=goodies" class="tag-cloud-link tag-link-38 tag-link-position-5" style="font-size: 8pt;" aria-label="Goodies (1 item)">Goodies<span class="tag-link-count"> (1)</span></a>
<a href="https://www.1707.nl/?project_tag=huisstijlen" class="tag-cloud-link tag-link-31 tag-link-position-6" style="font-size: 17.871794871795pt;" aria-label="Huisstijlen (6 items)">Huisstijlen<span class="tag-link-count"> (6)</span></a>
<a href="https://www.1707.nl/?project_tag=logos" class="tag-cloud-link tag-link-30 tag-link-position-7" style="font-size: 20.564102564103pt;" aria-label="Logo&#039;s (9 items)">Logo&#039;s<span class="tag-link-count"> (9)</span></a>
<a href="https://www.1707.nl/?project_tag=packshots-fotografie" class="tag-cloud-link tag-link-27 tag-link-position-8" style="font-size: 8pt;" aria-label="Packshots fotografie (1 item)">Packshots fotografie<span class="tag-link-count"> (1)</span></a>
<a href="https://www.1707.nl/?project_tag=productfotografie" class="tag-cloud-link tag-link-36 tag-link-position-9" style="font-size: 11.230769230769pt;" aria-label="Productfotografie (2 items)">Productfotografie<span class="tag-link-count"> (2)</span></a>
<a href="https://www.1707.nl/?project_tag=relatiegeschenken" class="tag-cloud-link tag-link-37 tag-link-position-10" style="font-size: 8pt;" aria-label="Relatiegeschenken (1 item)">Relatiegeschenken<span class="tag-link-count"> (1)</span></a>
<a href="https://www.1707.nl/?project_tag=retouche" class="tag-cloud-link tag-link-28 tag-link-position-11" style="font-size: 11.230769230769pt;" aria-label="Retouche (2 items)">Retouche<span class="tag-link-count"> (2)</span></a>
<a href="https://www.1707.nl/?project_tag=vormgeving" class="tag-cloud-link tag-link-32 tag-link-position-12" style="font-size: 15.179487179487pt;" aria-label="Vormgeving (4 items)">Vormgeving<span class="tag-link-count"> (4)</span></a>
<a href="https://www.1707.nl/?project_tag=webshops" class="tag-cloud-link tag-link-39 tag-link-position-13" style="font-size: 11.230769230769pt;" aria-label="Webshops (2 items)">Webshops<span class="tag-link-count"> (2)</span></a>
<a href="https://www.1707.nl/?project_tag=website" class="tag-cloud-link tag-link-20 tag-link-position-14" style="font-size: 22pt;" aria-label="Website (11 items)">Website<span class="tag-link-count"> (11)</span></a></div>
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					<wfw:commentRss>https://www.1707.nl/?feed=rss2&#038;p=618</wfw:commentRss>
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			</item>
		<item>
		<title>Groene hart financiële diensten</title>
		<link>https://www.1707.nl/?project=groene-hart-financiele-diensten</link>
		
		<dc:creator><![CDATA[administrator]]></dc:creator>
		<pubDate>Mon, 04 Nov 2019 14:30:14 +0000</pubDate>
				<guid isPermaLink="false">https://www.1707.nl/?post_type=project&#038;p=603</guid>

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				<div class="et_pb_text_inner"><h1>Groene Hart Financiële Diensten<span style="font-size: 16px;"> Logo, huisstijl en website</span></h1></div>
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				<span class="et_pb_image_wrap "><img loading="lazy" decoding="async" width="800" height="600" src="https://usercontent.one/wp/www.1707.nl/wp-content/uploads/2020/01/GHFD-logo.jpg" alt="" title="" srcset="https://usercontent.one/wp/www.1707.nl/wp-content/uploads/2020/01/GHFD-logo.jpg 800w, https://usercontent.one/wp/www.1707.nl/wp-content/uploads/2020/01/GHFD-logo-480x360.jpg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 800px, 100vw" class="wp-image-1014" /></span>
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				<div class="et_pb_text_inner"><p><strong>Groene Hart Financiële Diensten:</strong> Persoonlijk contact met experts die mensentaal spreken. Onafhankelijke financiële / fiscale specialisten met actuele kennis.</p>
<p>Laat het logo uitstralen dat GHFD betrokken is. Het logo is opgebouwd uit pijlen die naar boven wijzen voor positiviteit. De overlap van de pijlen geeft aan dat de financiële diensten met elkaar in verbinding staan. Er ontstaat een hart, het centrum van de organisatie. Blauwe en groene tinten zijn vriendelijk en komen vertrouwd over.</p></div>
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				<span class="et_pb_image_wrap "><img loading="lazy" decoding="async" width="800" height="600" src="https://usercontent.one/wp/www.1707.nl/wp-content/uploads/2020/01/GHFD-huisstijl.jpg" alt="" title="" srcset="https://usercontent.one/wp/www.1707.nl/wp-content/uploads/2020/01/GHFD-huisstijl.jpg 800w, https://usercontent.one/wp/www.1707.nl/wp-content/uploads/2020/01/GHFD-huisstijl-480x360.jpg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 800px, 100vw" class="wp-image-1013" /></span>
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				<div class="et_pb_text_inner"><p><b>Website:</b> responsive design, wordpress met custom thema<br />bezoek de website: <br /><a href="https://www.ghfd.nl/" target="_blank" rel="noopener noreferrer">www.ghfd.nl</a></p></div>
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				<span class="et_pb_image_wrap "><img loading="lazy" decoding="async" width="800" height="600" src="https://usercontent.one/wp/www.1707.nl/wp-content/uploads/2020/01/GHFD-website.jpg" alt="" title="" srcset="https://usercontent.one/wp/www.1707.nl/wp-content/uploads/2020/01/GHFD-website.jpg 800w, https://usercontent.one/wp/www.1707.nl/wp-content/uploads/2020/01/GHFD-website-480x360.jpg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 800px, 100vw" class="wp-image-1015" /></span>
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				<span class="et_pb_image_wrap "><img loading="lazy" decoding="async" width="800" height="600" src="https://usercontent.one/wp/www.1707.nl/wp-content/uploads/2020/01/GHFD-website1.jpg" alt="" title="" srcset="https://usercontent.one/wp/www.1707.nl/wp-content/uploads/2020/01/GHFD-website1.jpg 800w, https://usercontent.one/wp/www.1707.nl/wp-content/uploads/2020/01/GHFD-website1-480x360.jpg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 800px, 100vw" class="wp-image-1016" /></span>
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				<div class="et_pb_module et_pb_sidebar_2 et_pb_widget_area clearfix et_pb_widget_area_left et_pb_bg_layout_light et_pb_sidebar_no_border">
				
				
				
				
				<div id="nav_menu-2" class="et_pb_widget widget_nav_menu"><h4 class="widgettitle">Onze disciplines</h4><div class="menu-zijbalk-menu-container"><ul id="menu-zijbalk-menu-2" class="menu"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1155"><a href="https://www.1707.nl/?page_id=295">Logo en Huisstijl</a></li>
<li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1151"><a href="https://www.1707.nl/?page_id=308">Websites</a></li>
<li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1154"><a href="https://www.1707.nl/?page_id=298">Fotografie</a></li>
<li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1153"><a href="https://www.1707.nl/?page_id=301">Concept</a></li>
<li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1387"><a href="https://www.1707.nl/?page_id=1379">Contact</a></li>
</ul></div></div><div id="tag_cloud-2" class="et_pb_widget widget_tag_cloud"><h4 class="widgettitle">Rubrieken</h4><div class="tagcloud"><a href="https://www.1707.nl/?project_tag=beeldbewerking" class="tag-cloud-link tag-link-26 tag-link-position-1" style="font-size: 13.384615384615pt;" aria-label="Beeldbewerking (3 items)">Beeldbewerking<span class="tag-link-count"> (3)</span></a>
<a href="https://www.1707.nl/?project_tag=brochures" class="tag-cloud-link tag-link-35 tag-link-position-2" style="font-size: 11.230769230769pt;" aria-label="Brochures (2 items)">Brochures<span class="tag-link-count"> (2)</span></a>
<a href="https://www.1707.nl/?project_tag=concept" class="tag-cloud-link tag-link-19 tag-link-position-3" style="font-size: 15.179487179487pt;" aria-label="Concept (4 items)">Concept<span class="tag-link-count"> (4)</span></a>
<a href="https://www.1707.nl/?project_tag=fotografie" class="tag-cloud-link tag-link-25 tag-link-position-4" style="font-size: 13.384615384615pt;" aria-label="Fotografie (3 items)">Fotografie<span class="tag-link-count"> (3)</span></a>
<a href="https://www.1707.nl/?project_tag=goodies" class="tag-cloud-link tag-link-38 tag-link-position-5" style="font-size: 8pt;" aria-label="Goodies (1 item)">Goodies<span class="tag-link-count"> (1)</span></a>
<a href="https://www.1707.nl/?project_tag=huisstijlen" class="tag-cloud-link tag-link-31 tag-link-position-6" style="font-size: 17.871794871795pt;" aria-label="Huisstijlen (6 items)">Huisstijlen<span class="tag-link-count"> (6)</span></a>
<a href="https://www.1707.nl/?project_tag=logos" class="tag-cloud-link tag-link-30 tag-link-position-7" style="font-size: 20.564102564103pt;" aria-label="Logo&#039;s (9 items)">Logo&#039;s<span class="tag-link-count"> (9)</span></a>
<a href="https://www.1707.nl/?project_tag=packshots-fotografie" class="tag-cloud-link tag-link-27 tag-link-position-8" style="font-size: 8pt;" aria-label="Packshots fotografie (1 item)">Packshots fotografie<span class="tag-link-count"> (1)</span></a>
<a href="https://www.1707.nl/?project_tag=productfotografie" class="tag-cloud-link tag-link-36 tag-link-position-9" style="font-size: 11.230769230769pt;" aria-label="Productfotografie (2 items)">Productfotografie<span class="tag-link-count"> (2)</span></a>
<a href="https://www.1707.nl/?project_tag=relatiegeschenken" class="tag-cloud-link tag-link-37 tag-link-position-10" style="font-size: 8pt;" aria-label="Relatiegeschenken (1 item)">Relatiegeschenken<span class="tag-link-count"> (1)</span></a>
<a href="https://www.1707.nl/?project_tag=retouche" class="tag-cloud-link tag-link-28 tag-link-position-11" style="font-size: 11.230769230769pt;" aria-label="Retouche (2 items)">Retouche<span class="tag-link-count"> (2)</span></a>
<a href="https://www.1707.nl/?project_tag=vormgeving" class="tag-cloud-link tag-link-32 tag-link-position-12" style="font-size: 15.179487179487pt;" aria-label="Vormgeving (4 items)">Vormgeving<span class="tag-link-count"> (4)</span></a>
<a href="https://www.1707.nl/?project_tag=webshops" class="tag-cloud-link tag-link-39 tag-link-position-13" style="font-size: 11.230769230769pt;" aria-label="Webshops (2 items)">Webshops<span class="tag-link-count"> (2)</span></a>
<a href="https://www.1707.nl/?project_tag=website" class="tag-cloud-link tag-link-20 tag-link-position-14" style="font-size: 22pt;" aria-label="Website (11 items)">Website<span class="tag-link-count"> (11)</span></a></div>
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		<title>Koop Lenstra Makelaars</title>
		<link>https://www.1707.nl/?project=koop-lenstra-makelaars</link>
		
		<dc:creator><![CDATA[administrator]]></dc:creator>
		<pubDate>Fri, 04 Oct 2019 08:56:02 +0000</pubDate>
				<guid isPermaLink="false">https://www.1707.nl/?post_type=project&#038;p=550</guid>

					<description><![CDATA[]]></description>
										<content:encoded><![CDATA[
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				<div class="et_pb_text_inner"><h1>Koop Lenstra makelaars<span style="font-size: 16px;"> Redesign gehele huisstijl</span></h1></div>
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				<span class="et_pb_image_wrap "><img loading="lazy" decoding="async" width="800" height="600" src="https://usercontent.one/wp/www.1707.nl/wp-content/uploads/2020/01/KLM-logo.jpg" alt="" title="" srcset="https://usercontent.one/wp/www.1707.nl/wp-content/uploads/2020/01/KLM-logo.jpg 800w, https://usercontent.one/wp/www.1707.nl/wp-content/uploads/2020/01/KLM-logo-480x360.jpg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 800px, 100vw" class="wp-image-1063" /></span>
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				<div class="et_pb_text_inner"><p><strong>Koop Lenstra Makelaars had een verouderde corporate identity.<br /> </strong>Het bedrijf is een vaste waarde in de regio en bestaat ruim 30 jaar. <strong></strong>Voor de nieuwe identiteit worden de woorden fris, modern en eigentijds aangereikt. Zet Koop Lenstra weer op de kaart.<br /> Dit hebben wij gedaan met een nieuwe slogan<strong> Samen Deuren Openen</strong>. Het logo heeft een restyling ondergaan.</p>
<p class="p1"><strong>Restyling logo</strong><br /> <strong>Kernwoorden:</strong> Fris, modern, eigentijds.</p>
<ul>
<li class="p2">het oude toren symbool is herkenning. Jarenlange ervaring en logo gooi je niet zomaar weg.</li>
<li class="p2">een nieuw torentje, meer gestyleerd</li>
<li class="p2">de K en L zijn in het toren beeldmerk toegevoegd</li>
<li class="p2">met een een kleine schreef heeft het lettertype connectie met het toren beeldmerk</li>
<li class="p2">een logo compact van vorm zodat het op alle uitingen hetzelfde beeld zal behouden</li>
<li class="p2">door de kleuren Groen en Taupe onderscheiden we Koop Lenstra van collega’s</li>
</ul>
<p><strong>Creëer een huisstijl binnen een afgebakend stramien.</strong><br /> De nieuwe huisstijl moest kunnen opgenomen worden in het bestaande CRM systeem. Wij hebben de richtlijnen opgevraagd welke de basis zijn van de nieuwe huisstijl. Voor de Visites is er gekozen om de medewerkers af te beelden voor meer toegangkelijkheid en herkenning.</p></div>
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				<span class="et_pb_image_wrap "><img loading="lazy" decoding="async" width="800" height="600" src="https://usercontent.one/wp/www.1707.nl/wp-content/uploads/2020/01/KLM-huisstijl.jpg" alt="" title="" srcset="https://usercontent.one/wp/www.1707.nl/wp-content/uploads/2020/01/KLM-huisstijl.jpg 800w, https://usercontent.one/wp/www.1707.nl/wp-content/uploads/2020/01/KLM-huisstijl-480x360.jpg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 800px, 100vw" class="wp-image-1062" /></span>
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				<div class="et_pb_text_inner"><p><strong>Luxe Qualis verkoopbrochure<br /> </strong>Koop Lenstra Makelaars gebruikt Qualis om onroerend goed in het hogere segment te promoten. Hiervoor is een luxe brochure uitgewerkt die uitgereikt kan worden na een bezichtinging of aanvraag. Binnen deze beknopte brochure de belangrijkste Features, Facts en Figures.</p>
<p><strong>Luxe presentatiemap en persoonlijke sleutelhanger<br /> </strong>Alle documenten netjes verpakt in een stevige map voorzien van visitekaartje. Luxe afgewerkt met mat laminaat en spot-uv lak waardoor alle diciplines van Koop Lenstra Makelaars subtiel worden gepromoot.</p>
<p>De sleutels van een nieuwe woning worden vengezeld met een kaartje met sleutelring. Op het kaartje een persoonlijke boodschap van de makelaar.</p></div>
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				<span class="et_pb_image_wrap "><img loading="lazy" decoding="async" width="800" height="600" src="https://usercontent.one/wp/www.1707.nl/wp-content/uploads/2020/01/KLM-luxe-brochure.jpg" alt="" title="" srcset="https://usercontent.one/wp/www.1707.nl/wp-content/uploads/2020/01/KLM-luxe-brochure.jpg 800w, https://usercontent.one/wp/www.1707.nl/wp-content/uploads/2020/01/KLM-luxe-brochure-480x360.jpg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 800px, 100vw" class="wp-image-1068" /></span>
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				<span class="et_pb_image_wrap "><img loading="lazy" decoding="async" width="800" height="600" src="https://usercontent.one/wp/www.1707.nl/wp-content/uploads/2020/01/KLM-presentatiemap.jpg" alt="" title="" srcset="https://usercontent.one/wp/www.1707.nl/wp-content/uploads/2020/01/KLM-presentatiemap.jpg 800w, https://usercontent.one/wp/www.1707.nl/wp-content/uploads/2020/01/KLM-presentatiemap-480x360.jpg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 800px, 100vw" class="wp-image-1065" /></span>
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				<div class="et_pb_text_inner"><p><b>Relatiegeschenk en Goodies<br /></b>Bij verkoop of verhuur een attentie om het begeleidingstraject af te sluiten. Wijn met een ice-bag.<br />Algemene promotiematerialen voor veel doeleinden: papieren draagtassen, flesjes water, pepermunt en dextro, pennen en een handige liniaal.</p></div>
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				<span class="et_pb_image_wrap "><img loading="lazy" decoding="async" width="800" height="600" src="https://usercontent.one/wp/www.1707.nl/wp-content/uploads/2020/01/KLM-goodies.jpg" alt="" title="" srcset="https://usercontent.one/wp/www.1707.nl/wp-content/uploads/2020/01/KLM-goodies.jpg 800w, https://usercontent.one/wp/www.1707.nl/wp-content/uploads/2020/01/KLM-goodies-480x360.jpg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 800px, 100vw" class="wp-image-1061" /></span>
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				<div id="nav_menu-2" class="et_pb_widget widget_nav_menu"><h4 class="widgettitle">Onze disciplines</h4><div class="menu-zijbalk-menu-container"><ul id="menu-zijbalk-menu-3" class="menu"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1155"><a href="https://www.1707.nl/?page_id=295">Logo en Huisstijl</a></li>
<li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1151"><a href="https://www.1707.nl/?page_id=308">Websites</a></li>
<li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1154"><a href="https://www.1707.nl/?page_id=298">Fotografie</a></li>
<li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1153"><a href="https://www.1707.nl/?page_id=301">Concept</a></li>
<li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1387"><a href="https://www.1707.nl/?page_id=1379">Contact</a></li>
</ul></div></div><div id="tag_cloud-2" class="et_pb_widget widget_tag_cloud"><h4 class="widgettitle">Rubrieken</h4><div class="tagcloud"><a href="https://www.1707.nl/?project_tag=beeldbewerking" class="tag-cloud-link tag-link-26 tag-link-position-1" style="font-size: 13.384615384615pt;" aria-label="Beeldbewerking (3 items)">Beeldbewerking<span class="tag-link-count"> (3)</span></a>
<a href="https://www.1707.nl/?project_tag=brochures" class="tag-cloud-link tag-link-35 tag-link-position-2" style="font-size: 11.230769230769pt;" aria-label="Brochures (2 items)">Brochures<span class="tag-link-count"> (2)</span></a>
<a href="https://www.1707.nl/?project_tag=concept" class="tag-cloud-link tag-link-19 tag-link-position-3" style="font-size: 15.179487179487pt;" aria-label="Concept (4 items)">Concept<span class="tag-link-count"> (4)</span></a>
<a href="https://www.1707.nl/?project_tag=fotografie" class="tag-cloud-link tag-link-25 tag-link-position-4" style="font-size: 13.384615384615pt;" aria-label="Fotografie (3 items)">Fotografie<span class="tag-link-count"> (3)</span></a>
<a href="https://www.1707.nl/?project_tag=goodies" class="tag-cloud-link tag-link-38 tag-link-position-5" style="font-size: 8pt;" aria-label="Goodies (1 item)">Goodies<span class="tag-link-count"> (1)</span></a>
<a href="https://www.1707.nl/?project_tag=huisstijlen" class="tag-cloud-link tag-link-31 tag-link-position-6" style="font-size: 17.871794871795pt;" aria-label="Huisstijlen (6 items)">Huisstijlen<span class="tag-link-count"> (6)</span></a>
<a href="https://www.1707.nl/?project_tag=logos" class="tag-cloud-link tag-link-30 tag-link-position-7" style="font-size: 20.564102564103pt;" aria-label="Logo&#039;s (9 items)">Logo&#039;s<span class="tag-link-count"> (9)</span></a>
<a href="https://www.1707.nl/?project_tag=packshots-fotografie" class="tag-cloud-link tag-link-27 tag-link-position-8" style="font-size: 8pt;" aria-label="Packshots fotografie (1 item)">Packshots fotografie<span class="tag-link-count"> (1)</span></a>
<a href="https://www.1707.nl/?project_tag=productfotografie" class="tag-cloud-link tag-link-36 tag-link-position-9" style="font-size: 11.230769230769pt;" aria-label="Productfotografie (2 items)">Productfotografie<span class="tag-link-count"> (2)</span></a>
<a href="https://www.1707.nl/?project_tag=relatiegeschenken" class="tag-cloud-link tag-link-37 tag-link-position-10" style="font-size: 8pt;" aria-label="Relatiegeschenken (1 item)">Relatiegeschenken<span class="tag-link-count"> (1)</span></a>
<a href="https://www.1707.nl/?project_tag=retouche" class="tag-cloud-link tag-link-28 tag-link-position-11" style="font-size: 11.230769230769pt;" aria-label="Retouche (2 items)">Retouche<span class="tag-link-count"> (2)</span></a>
<a href="https://www.1707.nl/?project_tag=vormgeving" class="tag-cloud-link tag-link-32 tag-link-position-12" style="font-size: 15.179487179487pt;" aria-label="Vormgeving (4 items)">Vormgeving<span class="tag-link-count"> (4)</span></a>
<a href="https://www.1707.nl/?project_tag=webshops" class="tag-cloud-link tag-link-39 tag-link-position-13" style="font-size: 11.230769230769pt;" aria-label="Webshops (2 items)">Webshops<span class="tag-link-count"> (2)</span></a>
<a href="https://www.1707.nl/?project_tag=website" class="tag-cloud-link tag-link-20 tag-link-position-14" style="font-size: 22pt;" aria-label="Website (11 items)">Website<span class="tag-link-count"> (11)</span></a></div>
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		<item>
		<title>Branche Platform Kappers</title>
		<link>https://www.1707.nl/?project=branche-platform-kappers</link>
		
		<dc:creator><![CDATA[administrator]]></dc:creator>
		<pubDate>Thu, 03 Oct 2019 12:03:56 +0000</pubDate>
				<guid isPermaLink="false">https://www.1707.nl/?post_type=project&#038;p=468</guid>

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				<div class="et_pb_text_inner"><h1>Branche Platform Kappers<span style="font-size: 16px;"> Logo, huisstijl en website</span></h1></div>
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				<span class="et_pb_image_wrap "><img loading="lazy" decoding="async" width="800" height="600" src="https://usercontent.one/wp/www.1707.nl/wp-content/uploads/2019/12/BPK_logo.png" alt="" title="" srcset="https://usercontent.one/wp/www.1707.nl/wp-content/uploads/2019/12/BPK_logo.png 800w, https://usercontent.one/wp/www.1707.nl/wp-content/uploads/2019/12/BPK_logo-480x360.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 800px, 100vw" class="wp-image-829" /></span>
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				<div class="et_pb_text_inner"><p><strong>De stichting Brancheplatform Kappers bestaat uit drie sociale partners ANKO, CNV Vakmensen en FNV MOOI. Samen streven zij ernaar om de sociaal-economische omstandigheden in de kappersbranche te bevorderen.</strong></p>
<p>Het doel is het ontwikkelen van een gezamenlijke visie en het realiseren van gezamenlijke projecten voor de kappersbranche die bijdragen aan het bevorderen van een beter sociaal-economisch klimaat in de kappersbranche.</p>
<p>Om de ontwikkeling van werknemers te stimuleren stellen sociale partners opleidingssubsidie beschikbaar. </p>
<p>Sociale partners hechten veel waarde aan de kwaliteit van middelbaar beroepsopleidingen zodat de kennis en vaardigheden van recent gediplomeerde beroepsbeoefenaar aansluit bij de wensen van het bedrijfsleven.</p>
<p>De opdracht: <span>ontwikkel </span>een nieuw logo, huisstijl en website.</p>
<p><strong>Concept:</strong> Samenwerken<br /><strong>Kernwoord:</strong> Verbinden</p>
<ul>
<li class="p2">het symbool geeft een verbondenheid weer</li>
<li class="p2">drie vormen staan voor de sociale partners</li>
<li class="p2">het verbindingen van de elementen laat samenwerken zien</li>
<li class="p2">Elke kleur staat voor een huisstijl kleur van een sociale partner</li>
</ul></div>
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				<span class="et_pb_image_wrap "><img loading="lazy" decoding="async" width="800" height="600" src="https://usercontent.one/wp/www.1707.nl/wp-content/uploads/2019/12/BPK_web.jpg" alt="" title="" srcset="https://usercontent.one/wp/www.1707.nl/wp-content/uploads/2019/12/BPK_web.jpg 800w, https://usercontent.one/wp/www.1707.nl/wp-content/uploads/2019/12/BPK_web-480x360.jpg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 800px, 100vw" class="wp-image-831" /></span>
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				<div class="et_pb_text_inner"><p><b>Website:</b> responsive design, wordpress met custom thema<br /> bezoek de website:<br /><a href="https://brancheplatformkappers.nl/" target="_blank" rel="noopener noreferrer">www.brancheplatformkappers.nl</a></p></div>
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				<span class="et_pb_image_wrap "><img loading="lazy" decoding="async" width="800" height="600" src="https://usercontent.one/wp/www.1707.nl/wp-content/uploads/2019/12/BPK_web-1.jpg" alt="" title="" srcset="https://usercontent.one/wp/www.1707.nl/wp-content/uploads/2019/12/BPK_web-1.jpg 800w, https://usercontent.one/wp/www.1707.nl/wp-content/uploads/2019/12/BPK_web-1-480x360.jpg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 800px, 100vw" class="wp-image-830" /></span>
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				<div id="nav_menu-2" class="et_pb_widget widget_nav_menu"><h4 class="widgettitle">Onze disciplines</h4><div class="menu-zijbalk-menu-container"><ul id="menu-zijbalk-menu-4" class="menu"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1155"><a href="https://www.1707.nl/?page_id=295">Logo en Huisstijl</a></li>
<li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1151"><a href="https://www.1707.nl/?page_id=308">Websites</a></li>
<li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1154"><a href="https://www.1707.nl/?page_id=298">Fotografie</a></li>
<li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1153"><a href="https://www.1707.nl/?page_id=301">Concept</a></li>
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