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{"id":633,"date":"2019-12-09T10:19:10","date_gmt":"2019-12-09T10:19:10","guid":{"rendered":"https:\/\/www.1707.nl\/?post_type=project&#038;p=633"},"modified":"2020-01-13T12:52:36","modified_gmt":"2020-01-13T12:52:36","slug":"pensioenfonds-kappers","status":"publish","type":"project","link":"https:\/\/www.1707.nl\/?project=pensioenfonds-kappers","title":{"rendered":"Pensioenfonds Kappers"},"content":{"rendered":"\n\n[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.22&#8243; custom_padding=&#8221;0|0px|0|0px|false|false&#8221;][et_pb_row column_structure=&#8221;3_4,1_4&#8243; _builder_version=&#8221;4.0.7&#8243; module_alignment=&#8221;center&#8221; custom_margin=&#8221;60px|auto|60px|581px|false|false&#8221; custom_margin_tablet=&#8221;40px||||false|false&#8221; custom_margin_phone=&#8221;20px||||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;0|0px|6px|0px|false|false&#8221;][et_pb_column type=&#8221;3_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Tekst titel project&#8221; _builder_version=&#8221;4.0.9&#8243; text_font=&#8221;Lato|300|||||||&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1em&#8221; header_font=&#8221;Oswald|200|||||||&#8221; header_text_color=&#8221;#333333&#8243; header_font_size=&#8221;28px&#8221; header_letter_spacing=&#8221;0.5px&#8221; custom_margin=&#8221;||||false|false&#8221; custom_margin_tablet=&#8221;||-30px|0px|false|false&#8221; custom_margin_phone=&#8221;||0px|0px|false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;||||false|false&#8221;]<h1>Pensioenfonds\u00a0 Kappers<span style=\"font-size: 16px;\"> Logo, huisstijl en website<\/span><\/h1>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.1707.nl\/wp-content\/uploads\/2020\/01\/BPK-logo.jpg&#8221; url_new_window=&#8221;on&#8221; show_bottom_space=&#8221;off&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.0.9&#8243; custom_margin=&#8221;||&#8221; custom_margin_tablet=&#8221;45px||||false|false&#8221; custom_margin_phone=&#8221;30px||||false|false&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; custom_padding=&#8221;||&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.0.9&#8243; text_font=&#8221;Lato|300|||||||&#8221; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.6em&#8221; custom_margin=&#8221;36px||||false|false&#8221; custom_margin_tablet=&#8221;24px||||false|false&#8221; custom_margin_phone=&#8221;24px||||false|false&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;||&#8221;]<p><strong>Het bedrijfspensioenfonds Kappers leunde op de ID van Syntrus Achmea. Het fonds had geen eigen gezicht of C.I. bij overgang naar een nieuwe uitvoerder heeft het bestuur besloten dat het BPK een eigen ID moest krijgen.<\/strong><br \/>Uit de kernwaarden komt het volgende naar voren:<br \/>De doelgroep is \/ tegen wie praten wij? Werknemers kappersbranche, wergevers en deelnemers<br \/>Wat is het doel van de nieuwe identiteit? een eigen identiteit cre\u00ebren voor het pensioenfonds voor de kappersbranche persoonlijk, herkenbaar en eigentijds.<\/p>\n<p class=\"p1\"><strong>Concept:<\/strong> Kracht, vertrouwen en symbool voor groei<br \/><strong>Kernwoorden:<\/strong> Betrouwbaar, sterk, groei<\/p>\n<ul>\n<li class=\"p2\">\n<p class=\"p1\">het beeldmerk vormt een boom<\/p>\n<\/li>\n<li class=\"p2\">\n<p class=\"p1\">een boom staat voor betrouwbaar, sterk en groei<\/p>\n<\/li>\n<li>de stam geeft een leider aan die belangen behartigd<\/li>\n<li class=\"p2\">\n<p class=\"p1\">het lijnenspel van haren vormt de kruin<\/p>\n<\/li>\n<li class=\"p2\">\n<p class=\"p1\">de kleuren vertegenwoordigen de drie doelgroepen, deelnemers,<span class=\"Apple-converted-space\">\u00a0 <\/span>werkgevers en gepensioneerden<\/p>\n<\/li>\n<\/ul>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.1707.nl\/wp-content\/uploads\/2020\/01\/BPK-huisstijl2.jpg&#8221; url_new_window=&#8221;on&#8221; show_bottom_space=&#8221;off&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.0.9&#8243; custom_margin=&#8221;||&#8221; custom_margin_tablet=&#8221;45px||||false|false&#8221; custom_margin_phone=&#8221;30px||||false|false&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; custom_padding=&#8221;||&#8221; hover_enabled=&#8221;0&#8243;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.0.9&#8243; text_font=&#8221;Lato|300|||||||&#8221; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.6em&#8221; custom_margin=&#8221;36px||||false|false&#8221; custom_margin_tablet=&#8221;24px||||false|false&#8221; custom_margin_phone=&#8221;24px||||false|false&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;||&#8221; hover_enabled=&#8221;0&#8243;]<b>Website:<\/b>\u00a0Redesign van de website. Laat de bestaande website aansluiten bij de nieuwe identiteit van het pensioenfonds, dit is vooral gedaan door het kleurgebruik van het logo te gebruiken om een geheel te vormen.\nbezoek de website:\n<a href=\"https:\/\/www.pensioenkappers.nl\/\" target=\"_blank\" rel=\"noopener noreferrer\">www.pensioenkappers.nl<\/a>\n[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.1707.nl\/wp-content\/uploads\/2020\/01\/BPK-website.jpg&#8221; url_new_window=&#8221;on&#8221; show_bottom_space=&#8221;off&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.0.9&#8243; custom_margin=&#8221;||&#8221; custom_margin_tablet=&#8221;45px||||false|false&#8221; custom_margin_phone=&#8221;30px||||false|false&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; custom_padding=&#8221;||&#8221; hover_enabled=&#8221;0&#8243;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_sidebar show_border=&#8221;off&#8221; _builder_version=&#8221;4.0.7&#8243; header_font=&#8221;Oswald|300|||||||&#8221; global_module=&#8221;797&#8243; saved_tabs=&#8221;all&#8221;][\/et_pb_sidebar][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n\n","protected":false},"excerpt":{"rendered":"<p>Pensioenfonds\u00a0 Kappers Logo, huisstijl en websiteHet bedrijfspensioenfonds Kappers leunde op de ID van Syntrus Achmea. Het fonds had geen eigen gezicht of C.I. bij overgang naar een nieuwe uitvoerder heeft het bestuur besloten dat het BPK een eigen ID moest krijgen.Uit de kernwaarden komt het volgende naar voren:De doelgroep is \/ tegen wie praten wij? [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":978,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_oct_exclude_from_cache":false,"footnotes":""},"project_category":[5,6],"project_tag":[19,31,30],"class_list":["post-633","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-concept","project_category-logo-en-huisstijl","project_tag-concept","project_tag-huisstijlen","project_tag-logos"],"_links":{"self":[{"href":"https:\/\/www.1707.nl\/index.php?rest_route=\/wp\/v2\/project\/633","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.1707.nl\/index.php?rest_route=\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.1707.nl\/index.php?rest_route=\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.1707.nl\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.1707.nl\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=633"}],"version-history":[{"count":12,"href":"https:\/\/www.1707.nl\/index.php?rest_route=\/wp\/v2\/project\/633\/revisions"}],"predecessor-version":[{"id":1035,"href":"https:\/\/www.1707.nl\/index.php?rest_route=\/wp\/v2\/project\/633\/revisions\/1035"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.1707.nl\/index.php?rest_route=\/wp\/v2\/media\/978"}],"wp:attachment":[{"href":"https:\/\/www.1707.nl\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=633"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.1707.nl\/index.php?rest_route=%2Fwp%2Fv2%2Fproject_category&post=633"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.1707.nl\/index.php?rest_route=%2Fwp%2Fv2%2Fproject_tag&post=633"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}